Karsh & Co. is comprised of some of the most talented CPAs in the industry. Unfortunately, their previous website was dated which translates to the user perception that they may not be staying on top of accounting trends that can save them money. With a new brand and website, traffic is climbing rapidly.
Karsh & Co. was using a logo prior to this refresh that didn’t speak to their forward thinking approach. It felt dated and was in need of some new life. With a sleek new mark with sharp edges in conjunction with the switch from a serif font to a very clean sans-serif font, helps bring them into (something about breathing new life into the loogo instead)